- Internal close date:September 1, 2022 at 8:16 am
- Market close date:September 1, 2022 at 8:14 am
- Minimum Application$100,000
- Altive: Discord Provider
* 2nd most used social media platform in the US
* US$15 – $17b valuation
Discord is a ~US$15b Next-generation Social Media Platform positioned for Web 3.0, with over 150m active monthly users. Over the last 2 years, takeover attempts from Microsoft, Twitter & Amazon have been turned down (at valuations between US$12-$15b) as the Company wishes to expand as a standalone business.
Based on time spent (average minutes per US adult user in January 2022) Discord is the 2nd most used platform in the US (behind Facebook).
Discord has a large audience penetration in the gaming communities and strong Growth Potential in the Metaverse. The scale of the global game market has extended from US $70.6 billion in 2012 to US $177.8 billion in 2020, with a CAGR of 12.2%, which is expected to exceed US $200 billion in 2023. On top of this, Discord engages in the gaming market where the average time spent exceeds 90 minutes per day/person.
Discord earns revenue from Discord ‘Nitro’, a premium subscription where users receive a number of perks such as special emojis and enhanced video resolution.
Discord has two major competitors: Slack and Microsoft Teams.
• Slack is branded as an all-in-one business platform, whereas Discord is branded as a gaming tool. The two apps have a very similar interface.
• Teams is positioned to compete against Slack as an all-in-one business collaboration tool. Teams has an advantage where it is deeply integrated with Office 365.
Discord advantages are demonstrated by its inclusivity in the integration with other brands and digital platforms, from the game store to potential digital wallets
Key competitors are Slack & Teams. Discord is valued at only $100 per MAU (monthly active user) whereas Slack is valued at $860, and Patreon at $667 per MAU.
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